Nouvelle Affaire is a company born from the association of Pascal Humbert and Catherine Traoré in June 2009.
Philippe Stark was the first to request Nouvelle Affaire’s participation for the Los Angeles SLS hotel, for which Pascal Humbert offered a new vision of functional work garments.
The uniform becomes a wardrobe corresponding to the identity and the ethics of the brand, and clients whom they work with.
In March 2012, Nouvelle Affaire moved into the Marais, at 5 rue Debelleyme and opened it’s doors to the public.
WINDOW SEPTEMBER 2014
BOOTS CARRITZ . PYTHON . WHITE . 1020 Euros
The villa Noailles has given Nouvelle Affaire carte blanche for the 2014 festival. The main hall of the 1920s building is dressed with the company’s house style, which also unfolds within an ephemeral boutique containing a selection of limited editions and unique pieces. For this first collaboration, Baptiste Debombourg and Marianne Maric have been invited by Nouvelle Affaire to create designs specifically for the location.
Installation Baptiste Debombourg
Photo Baptiste Debombourg